In the Market for Money

Money is the lifeblood of business growth. But the process of raising it can be so daunting that many businesses don’t try until it’s too late. And when they do try, they often do it badly, even though it’s something they have to do repeatedly.

Get started with BETH POLISH’s In The Market For Money Primer Series

In The Market For Money: The 5 Essential Stages
In The Market For Money: The 5 Essential Stages, the first in the series, demystifies the process of raising money by breaking it down to its essential stages and then laying out clearly and concisely what you really need to do, and not do.
Learn More
Order Now

The 5 Essential Stages of raising financing apply whether you’re in the market for debt or equity. In fact, the most successful companies use both debt and equity, matching the type of financing with their need. But the choice between the two at any given time is a vital one, and each form of financing occupies its own special territory.

In The Market For Money: Raising Equity
If you’re looking for Equity, In The Market For Money: Raising Equity will teach you how equity investors view you and how you should view them. It’ll give you the money mindset you need to increase your odds of raising equity financing, from the right source at the right time.
Learn More
Order Now

In The Market For Money: Securing Debt
If you’re looking for Debt, In The Market For Money: Securing Debt disentangles the different types of debt. It will show you what lenders are interested in, help you figure out what kind of debt is appropriate for your needs, and give you tips on how to put together a loan application that will lead to the money.

Digital Download
In The Market For Money: 15 Secrets of Winning Pitches
Whether it’s debt or equity, how you present your company can make the difference between getting the money and not. Experience has taught me 15 critical secrets that make the difference between a pitch that wins and one that flops. You can know them too.
Learn More
Order Now

Purchase Multiple Copies at a Discounted Price.
Use this primer to promote your business or as gifts for your colleagues and friends. To buy multiple copies of this primer or for information on how you can customize it, email publisher@droombooks.com.